Green Blender

Green Blender is a weekly subscription service making it fun and easy to make a healthy decision every day by delivering everything you need to make delicious smoothies at home.

Dec 2015 - Apr 2016

Chief Operating Officer

• Founding member of subscription smoothie business from ideation to reality. Oversaw strategic direction of the company with the founding team. Raised $900k in seed round funding.
• Developed financial model and profitability plan for company operations. Defined and analyzed internal KPIs including customer LTV, renewal/cancellation rates, and cohort analysis. Managed company payroll for full-time and part-time employees.
• Grew the user base from zero to thousands of active weekly subscribers beginning with hand deliveries in NYC to national coverage from two production facilities (NY and LA).
• Managed day-to-day logistics of shipping over thousands of boxes of fresh produce a month from multiple locations. Logistics included sourcing and purchasing ingredients, sourcing and optimizing packaging, defining packing process and managing inventory.
• Negotiated partnerships with large brands including Vitamix, Fresh Direct and FedEx as well as large food distributors across the country.
• Defined and oversaw all warehouse activities including hiring staff, purchasing equipment, general HR issues and shipping logistics.

• Second employee in the US, started in Customer Service, worked in Sales and Business Development for a year and eventually moved to Account Operations to oversee all North American business. Oversaw $150MM+ in annual revenue.
• Managed a team of 35 full-time employees, 15 part-time employees, and ~10 offshore con- tent moderators. Developed and executed offshoring plan.
• Developed editorial policies, workflow and tools for content moderation.
• Worked closely with the product team on roadmap, priorities, specs, and messaging. Collect- ed and analyzed feedback and usage data post-launch.
• Worked closely with the executive team on strategic direction for the company, internal team workflow, and efficiencies. 
• Managed client relationships with 400+ accounts across 3 different service level tiers. Larger clients included publishers and brands notably CNN, American Express, Condé Nast, Fox News, Ford, New York Times and many others.